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has over 20 years of marketing and business development experience. She assists organizations in the identification and execution of growth strategies resulting in increased revenue and profitable consumer relationships. She is credited with the design and implementation of ‘model shattering’ initiatives that are aligned with her clients’ long-term growth objectives.
Before joining MSG, Brenda held senior marketing roles at several Fortune 100 companies: Cendant Corporation, Automatic Data Processing, Western Union Financial Services and Nabisco. Her accomplishments include the introduction of the Western Union pre-paid phone card, generating over $10 million in first-year sales and the introduction of Harvest Crisps, Nabisco’s first line of healthy, low fat snack crackers. She has been recognized for Marketing Excellence by the American Marketing Association and received the 2008 MarCom Gold Award for Travelportworld.com.
Brenda is active in her community. She served on the Nominating and Fundraising committees of the Bergen County Chapter of the YWCA. She is currently a mentor for Operation Link-Up of Paterson, New Jersey and a member of the Bergen-Passaic Chapter of Jack and Jill of America. She is proud to have been recognized by the Honorable L. Adolfo Carrion, Jr., Bronx Borough President and the Grace Institute for being a positive role model for young women.
Brenda holds a Bachelor’s degree in Economics and French from Tufts University and a MBA from The Wharton School, University of Pennsylvania. She resides in Mahwah, New Jersey with her husband Darrell.
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