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Linda Passaro Joins Innovative Marketing Team
New Rochelle, NY October 7, 2009, 2009 ---- The Mill Square Group announces a welcomed addition to its management team, Linda Malias Passaro as the “Sage of Bling with Substance.”
“We are excited to welcome Linda with her valuable insights and knowledge to our Mill Square family. During these challenging times for luxury brands, the Mill Square Group is keenly aware of the untapped market potential which will bring sales growth as well as customer retention to those brands that seek innovative, online solutions. Linda’s vast experience in luxury branding will enable us to take the principles we have developed with our Fortune 500 clients and adapt them to the needs of our luxury partners,” states Margaret Young, CEO Mill Square Group.
Mill Square has 8 years of experience in helping their clients in airline and financial services industries develop marketing plans and customer loyalty programs amongst high-value consumers. During these challenging times for luxury marketers, brands are changing their strategic vision in terms of their digital and ecommerce direction, with over 66% of these brands now selling online vs. 33% a year ago. As more affluent consumers turn to the web, marketers are realizing the importance of digital and social media as the cost effective, measurable means to reaching untapped opportunities.
Linda joins the Mill Square Group with 20 years of branding experience with global luxury brands such as DeBeers, MontBlanc, Longines, and Baume & Mercier. Linda was ad agency trained at J. Walter Thompson before moving into corporate Marketing and Sales. She has been responsible for managing global brands in the US, overseeing all areas of marketing, sales, and P&L. Most recently she has worked with brand licensing businesses and assisted in several new jewelry product launches. Over the past 3 years, Linda worked as an advisor on the creation of a new philanthropic organization within the jewelry industry called the Diamond Empowerment Fund, helping to raise $1.0 million for schools in South Africa.
Linda is a member of the 24 Carat Club and Women’s Jewelry Association. She sits on the Board of the Saddle River Youth Theatre. She resides in NJ and has 3 children. Linda will be responsible for new business development for Mill Square Group in the luxury brand sector.
About Mill Square Group: The Mill Square Group was founded in 2001 by CEO Margaret Young in order to assist companies to further leverage their existing brand equity and assets in new markets. Mill Square is recognized for creating innovative cross-touch point and multicultural marketing and customer loyalty programs. The Mill Square team applies ROI-driven methodologies, analytics and tools that increase productivity, reduce costs, and drive revenue for their business partners. Mill Square clients include Fortune 500 companies such as American Airlines, Cendant, Wachovia, and American Express. Mill Square Group is launching a new online buying and social networking platform via Affinity Groups in December 2009. For more information about our experienced professional team and broad industry experience, visit our website at millsquare.com or call Erin Nester at 513-309-5525.
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