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New York, NY – May 6, 2005 – Margaret J. Young,
President and CEO of Mill Square Group spoke to an audience
of faculty, doctoral students and marketing executives
on "Developing and Delivering the Value Proposition
in B-to-B Multi-Channel Marketing". The event was
organized by the NYU Stern Marketing Department and the
NYU Center for Digital Economy Research and recognizes
Mill Square Group as an expert in Multi-Channel Marketing.
"One of the biggest challenges facing executives
is developing a compelling customer value proposition
that can be delivered through all customer channels"
said Young. "Better understanding the transactions,
behaviors and attitudes of individual customers/prospects
across channels" is the first order of business.
"Companies are gaining competitive advantage by
"offering a signature branded customer experience
at all customer touchpoints". Once you understand
how your customers want to interact with your business,
you can "leverage the best of individual channel
capabilities and customer preferences into a compelling
marketing and revenue generation program."
Young's presentation cautioned against treating
online channels as separate business units and suggested
that online capabilities remain unexploited. Using a "coherent
customer relationship management strategy across products,
business units, delivery channels, and customer segments
gives customers a compelling & enduring reason to
buy" she said.
Mill Square Group helps businesses identify and gain traction
in emerging market growth opportunities by leveraging
its triad of marketing services: Market Research, Strategy
Development and Program Execution. The firm's clients
include High Technology, Travel & Hospitality, Financial
Services, Healthcare, Telecommunication and media companies.
"Our clients choose Mill Square Group because we're
agile, responsive and offer pragmatic revenue growth solutions"
said Wendy Vincent, Senior Partner.
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