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New York, NY - Apr. 27, 2005 - Margaret J. Young, President
and CEO of Mill Square Group provided the keynote address,
along with Jackie Jones of Clear Channel, Inc., to an
audience of marketing delegates from around the country.
The sponsor, International Quality and Productivity Center,
recognizes Mill Square Group as a leader in the fastest
growing domestic market - multicultural segments. The
company's focus is to help companies increase revenue
by capitalizing on market growth opportunities.
"Despite the fact that the multicultural market is the leading US growth market, key executives have often designated multicultural marketing as a niche initiative", said Young. Her presentation stressed the importance of building a business case that delivers return from your investments in the multicultural market segment. Young described how to "assess how well your company is executing against the Multicultural Business Framework (MBR)". She also believes that redefining the roles of key executives (such as CEO, CFO. CMO) is an important first step in capitalizing on this enormous market opportunity.
In her address, Young advocated for counteracting significant under-allocation of marketing funds based on current and projected multicultural market potential. "Creation and adaptation of innovative marketing and messaging strategies to reach and capture multicultural prospects is needed", says Young, as is "having sufficiently compelling or relevant positioning of products to drive loyalty and brand preference." She shared with delegates some cross-industry best practices for multicultural marketing and branding as well as performance benchmarks.
Mill Square Group leverages its triad of marketing services: Market Research, Strategy Development and Program Execution to help businesses identify and gain traction in emerging market growth opportunities. The firm's clients include High Technology, Travel & Hospitality, Financial Services, Healthcare and Telecommunication companies. "Our clients choose Mill Square Group because we're agile, responsive and offer pragmatic revenue growth solutions" said Wendy Vincent, Senior Partner.
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