Our
Club is an
exclusive online buying, social networking, and brand communications platform
targeted to affluent consumer segments via their affinity groups.
Members
are provided access to the Our Club affinity group co-branded
micro-sites where they take advantage of exclusive offers, promotions, and
invitations from premium brands they love.
The site also offers members state-of-the-art social networking to keep
them connected with each other and content on subjects that matter
(Creating Your Look, Top of Your Game, High Tech Style).
Our Club capitalizes on the
existing, engaged relationship affinity groups have cultivated with their
members.
The
initial Our Club launch targets affluent African Americans due to their
growing market impact and the number of established affinity groups that
exclusively serve this demographic.
These
affinity group memberships represent over 80% of affluent African American
households with incomes over $150K.
A
portion of the Our Club individual
member fee will be automatically donated to the affinity group’s philanthropic
cause.
