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- Our
Club is an
exclusive online buying, social networking, and brand communications platform
targeted to affluent consumer segments via their affinity groups.
- Members
are provided access to the Our Club affinity group co-branded
micro-sites where they take advantage of exclusive offers, promotions, and
invitations from premium brands they love.
- The site also offers members state-of-the-art social networking to keep
them connected with each other and content on subjects that matter
(Creating Your Look, Top of Your Game, High Tech Style).
- Our Club capitalizes on the
existing, engaged relationship affinity groups have cultivated with their
members.
- The
initial Our Club launch targets affluent African Americans due to their
growing market impact and the number of established affinity groups that
exclusively serve this demographic.
- These
affinity group memberships represent over 80% of affluent African American
households with incomes over $150K.
- A
portion of the Our Club individual
member fee will be automatically donated to the affinity group’s philanthropic
cause.
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